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The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)

The assessment on the usage of WhatsApp in daily communications is the central assessment of this study. This study aimed to examine the relationship between the. usability, ease to use, behavioral of user as well as the intention of usage for such application in determining its effective as interna...

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Main Author: Ramly, Rustam Kamal
Format: Thesis
Language:English
English
Published: 2022
Subjects:
TK5101-6720 Telecommunication
Online Access:https://etd.uum.edu.my/10531/1/depositpermission_s825621.pdf
https://etd.uum.edu.my/10531/2/s825621_01.pdf
https://etd.uum.edu.my/10531/
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id my.uum.etd.10531
record_format eprints
spelling my.uum.etd.105312023-04-30T01:38:02Z https://etd.uum.edu.my/10531/ The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB) Ramly, Rustam Kamal TK5101-6720 Telecommunication The assessment on the usage of WhatsApp in daily communications is the central assessment of this study. This study aimed to examine the relationship between the. usability, ease to use, behavioral of user as well as the intention of usage for such application in determining its effective as internal communication in Alam Maritim Sendirian Berhad. The research used Technology Acceptance Model (TAM) as the main framework of the research. The sample used in this research consists of 130 employees of AMSB. Based on the findings, all the variables under TAM model, have a positive and strong relationship with the overall regression model. In this case, the analysis showed that the independent variables statistically significantly predict the dependent variable which indicated that the regression model is a good fit of the data. 2022 Thesis NonPeerReviewed text en https://etd.uum.edu.my/10531/1/depositpermission_s825621.pdf text en https://etd.uum.edu.my/10531/2/s825621_01.pdf Ramly, Rustam Kamal (2022) The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB). Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic TK5101-6720 Telecommunication
spellingShingle TK5101-6720 Telecommunication
Ramly, Rustam Kamal
The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
description The assessment on the usage of WhatsApp in daily communications is the central assessment of this study. This study aimed to examine the relationship between the. usability, ease to use, behavioral of user as well as the intention of usage for such application in determining its effective as internal communication in Alam Maritim Sendirian Berhad. The research used Technology Acceptance Model (TAM) as the main framework of the research. The sample used in this research consists of 130 employees of AMSB. Based on the findings, all the variables under TAM model, have a positive and strong relationship with the overall regression model. In this case, the analysis showed that the independent variables statistically significantly predict the dependent variable which indicated that the regression model is a good fit of the data.
format Thesis
author Ramly, Rustam Kamal
author_facet Ramly, Rustam Kamal
author_sort Ramly, Rustam Kamal
title The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
title_short The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
title_full The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
title_fullStr The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
title_full_unstemmed The usage of whatsapp application as an internal communication medium using technology acceptance model (TAM) at ALAM Maritim Sendirian Berhad (AMSB)
title_sort usage of whatsapp application as an internal communication medium using technology acceptance model (tam) at alam maritim sendirian berhad (amsb)
publishDate 2022
url https://etd.uum.edu.my/10531/1/depositpermission_s825621.pdf
https://etd.uum.edu.my/10531/2/s825621_01.pdf
https://etd.uum.edu.my/10531/
_version_ 1765299605324431360
score 13.211869

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