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Online business success factors for university students in Klang Valley

In this age of globalisation, online businesses are growing popularity and positive reception from the public. Of course, young people are the ones who are being more courageous in their attempts to establish an online business. The purpose of this research is to investigate the characteristics that...

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Main Author: Zahira, Amer Hamzah
Format: Thesis
Language:English
English
English
Published: 2022
Subjects:
HF5001-6182 Business
HF5548.34 Mobile Commerce
Online Access:https://etd.uum.edu.my/10526/1/permission%20to%20deposit-not%20allow-829282.pdf
https://etd.uum.edu.my/10526/2/s829282_01.pdf
https://etd.uum.edu.my/10526/3/s829282_02.pdf
https://etd.uum.edu.my/10526/
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spelling my.uum.etd.105262023-04-30T01:28:58Z https://etd.uum.edu.my/10526/ Online business success factors for university students in Klang Valley Zahira, Amer Hamzah HF5001-6182 Business HF5548.34 Mobile Commerce In this age of globalisation, online businesses are growing popularity and positive reception from the public. Of course, young people are the ones who are being more courageous in their attempts to establish an online business. The purpose of this research is to investigate the characteristics that contribute to the success of internet businesses owned by students attending universities in the Klang Valley region. In the course of this exploratory research, 101 different sets of questionnaires were handed out to students attending universities in the states of Selangor and Kuala Lumpur. The students were selected by a process known as sampling at convenient times. A questionnaire was utilised as the instrument of investigation. During the course of the investigation of the results, both inductive and descriptive research approaches were used. The findings showed that the aspects that have the most impact on the students' ability to run a successful online businesses are their marketing abilities, understanding of financial management, and ability to manage their time effectively, in addition to their use of mobile apps. 2022 Thesis NonPeerReviewed text en https://etd.uum.edu.my/10526/1/permission%20to%20deposit-not%20allow-829282.pdf text en https://etd.uum.edu.my/10526/2/s829282_01.pdf text en https://etd.uum.edu.my/10526/3/s829282_02.pdf Zahira, Amer Hamzah (2022) Online business success factors for university students in Klang Valley. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
English
topic HF5001-6182 Business
HF5548.34 Mobile Commerce
spellingShingle HF5001-6182 Business
HF5548.34 Mobile Commerce
Zahira, Amer Hamzah
Online business success factors for university students in Klang Valley
description In this age of globalisation, online businesses are growing popularity and positive reception from the public. Of course, young people are the ones who are being more courageous in their attempts to establish an online business. The purpose of this research is to investigate the characteristics that contribute to the success of internet businesses owned by students attending universities in the Klang Valley region. In the course of this exploratory research, 101 different sets of questionnaires were handed out to students attending universities in the states of Selangor and Kuala Lumpur. The students were selected by a process known as sampling at convenient times. A questionnaire was utilised as the instrument of investigation. During the course of the investigation of the results, both inductive and descriptive research approaches were used. The findings showed that the aspects that have the most impact on the students' ability to run a successful online businesses are their marketing abilities, understanding of financial management, and ability to manage their time effectively, in addition to their use of mobile apps.
format Thesis
author Zahira, Amer Hamzah
author_facet Zahira, Amer Hamzah
author_sort Zahira, Amer Hamzah
title Online business success factors for university students in Klang Valley
title_short Online business success factors for university students in Klang Valley
title_full Online business success factors for university students in Klang Valley
title_fullStr Online business success factors for university students in Klang Valley
title_full_unstemmed Online business success factors for university students in Klang Valley
title_sort online business success factors for university students in klang valley
publishDate 2022
url https://etd.uum.edu.my/10526/1/permission%20to%20deposit-not%20allow-829282.pdf
https://etd.uum.edu.my/10526/2/s829282_01.pdf
https://etd.uum.edu.my/10526/3/s829282_02.pdf
https://etd.uum.edu.my/10526/
_version_ 1765299604695285760
score 13.211869

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