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Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia

Since its heyday in the 1920s, the pyramid scheme industry has become a difficult battleground. Since its inception, the pyramid scheme has evolved into a variety of shapes and styles. Malaysia is also not immune to pyramid scheme interference. And participation in this pyramid system disregards age...

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Main Author: Hawa Nur Sai'dah, Mustaffa
Format: Thesis
Language:English
English
Published: 2021
Subjects:
HF5801-6182 Advertising
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/10079/1/s826258_01.pdf
https://etd.uum.edu.my/10079/2/s826258_02.pdf
https://etd.uum.edu.my/10079/
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spelling my.uum.etd.100792022-11-21T04:20:54Z https://etd.uum.edu.my/10079/ Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia Hawa Nur Sai'dah, Mustaffa HF5801-6182 Advertising HF5001-6182 Business Since its heyday in the 1920s, the pyramid scheme industry has become a difficult battleground. Since its inception, the pyramid scheme has evolved into a variety of shapes and styles. Malaysia is also not immune to pyramid scheme interference. And participation in this pyramid system disregards age and category. This research focuses on the students being deceived in pyramid schemes. It is intended to measure the factor that might affect the involvement of students being duped in pyramid schemes, including the ambitious, desire to try, surrounding society, family background, and deceived by advertising. This study examines the relationships between the ambitious with being duped in pyramid schemes. This study employed a quantitative method where a questionnaire is used as a method in the collection of the data. The hypothesized relationships are tested using survey responses from 119 respondents, consisting of university students in Malaysia. The finding of the study revealed that two determinants had a positive relationship being deceived in pyramid schemes among the students: family background and surrounding society. This study’s findings are able for universities and industries can revise their policies to discern the extent of student involvement in the pyramid scheme businesses and take the initiative to help students who fall into this scheme. Further study might examine the operations of con artists to interdict them. Further research might also consider ethical behaviour in a technology-mediated channel where the opposing party is not another human but a computer. 2021 Thesis NonPeerReviewed text en https://etd.uum.edu.my/10079/1/s826258_01.pdf text en https://etd.uum.edu.my/10079/2/s826258_02.pdf Hawa Nur Sai'dah, Mustaffa (2021) Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia. Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic HF5801-6182 Advertising
HF5001-6182 Business
spellingShingle HF5801-6182 Advertising
HF5001-6182 Business
Hawa Nur Sai'dah, Mustaffa
Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
description Since its heyday in the 1920s, the pyramid scheme industry has become a difficult battleground. Since its inception, the pyramid scheme has evolved into a variety of shapes and styles. Malaysia is also not immune to pyramid scheme interference. And participation in this pyramid system disregards age and category. This research focuses on the students being deceived in pyramid schemes. It is intended to measure the factor that might affect the involvement of students being duped in pyramid schemes, including the ambitious, desire to try, surrounding society, family background, and deceived by advertising. This study examines the relationships between the ambitious with being duped in pyramid schemes. This study employed a quantitative method where a questionnaire is used as a method in the collection of the data. The hypothesized relationships are tested using survey responses from 119 respondents, consisting of university students in Malaysia. The finding of the study revealed that two determinants had a positive relationship being deceived in pyramid schemes among the students: family background and surrounding society. This study’s findings are able for universities and industries can revise their policies to discern the extent of student involvement in the pyramid scheme businesses and take the initiative to help students who fall into this scheme. Further study might examine the operations of con artists to interdict them. Further research might also consider ethical behaviour in a technology-mediated channel where the opposing party is not another human but a computer.
format Thesis
author Hawa Nur Sai'dah, Mustaffa
author_facet Hawa Nur Sai'dah, Mustaffa
author_sort Hawa Nur Sai'dah, Mustaffa
title Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
title_short Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
title_full Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
title_fullStr Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
title_full_unstemmed Factors influencing students being deceived in pyramid scheme: Study on universities in Malaysia
title_sort factors influencing students being deceived in pyramid scheme: study on universities in malaysia
publishDate 2021
url https://etd.uum.edu.my/10079/1/s826258_01.pdf
https://etd.uum.edu.my/10079/2/s826258_02.pdf
https://etd.uum.edu.my/10079/
_version_ 1751539113763274752
score 13.211869

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