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Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction

Choquet integral is a type of aggregation operator that is commonly used to aggregate the interrelated information. Nowadays, this operator has been successfully embedded with fuzzy measures in solving various evaluation problems. Inspired from this new development, this paper aims to introduce a co...

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Main Authors: Abdullah, L., Awang, N.A., Othman, M.
Format: Article
Published: Hindawi Limited 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85116693981&doi=10.1155%2f2021%2f2319004&partnerID=40&md5=b02b8e5eabec837e94fd1712fcae0b1e
http://eprints.utp.edu.my/30309/
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spelling my.utp.eprints.303092022-03-25T06:41:10Z Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction Abdullah, L. Awang, N.A. Othman, M. Choquet integral is a type of aggregation operator that is commonly used to aggregate the interrelated information. Nowadays, this operator has been successfully embedded with fuzzy measures in solving various evaluation problems. Inspired from this new development, this paper aims to introduce a combined Choquet integral-fuzzy measures (CI-FM) operator that uses the Shapley value standard and interaction index to deal with the interactions between elements of information. The proposed operator takes into account not only the importance of elements or their ordered positions but also the interaction among criteria during the evaluation process. A case of customers' satisfaction over two fast restaurants in Malaysia is presented to illustrate the application of the proposed aggregation operator. Based on three customers' satisfaction criteria, restaurant 1 and restaurant 2 received CI-FM scores of 0.711011 and 0.704945, respectively. Interestingly, the criterion "services"constantly received the highest rating across both restaurants. In addition, the proposed aggregation operator successfully identified which restaurant is superior in the eyes of customers. Finally, this study offers some research ideas for the future. © 2021 Lazim Abdullah et al. Hindawi Limited 2021 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85116693981&doi=10.1155%2f2021%2f2319004&partnerID=40&md5=b02b8e5eabec837e94fd1712fcae0b1e Abdullah, L. and Awang, N.A. and Othman, M. (2021) Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction. Advances in Fuzzy Systems, 2021 . http://eprints.utp.edu.my/30309/
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
description Choquet integral is a type of aggregation operator that is commonly used to aggregate the interrelated information. Nowadays, this operator has been successfully embedded with fuzzy measures in solving various evaluation problems. Inspired from this new development, this paper aims to introduce a combined Choquet integral-fuzzy measures (CI-FM) operator that uses the Shapley value standard and interaction index to deal with the interactions between elements of information. The proposed operator takes into account not only the importance of elements or their ordered positions but also the interaction among criteria during the evaluation process. A case of customers' satisfaction over two fast restaurants in Malaysia is presented to illustrate the application of the proposed aggregation operator. Based on three customers' satisfaction criteria, restaurant 1 and restaurant 2 received CI-FM scores of 0.711011 and 0.704945, respectively. Interestingly, the criterion "services"constantly received the highest rating across both restaurants. In addition, the proposed aggregation operator successfully identified which restaurant is superior in the eyes of customers. Finally, this study offers some research ideas for the future. © 2021 Lazim Abdullah et al.
format Article
author Abdullah, L.
Awang, N.A.
Othman, M.
spellingShingle Abdullah, L.
Awang, N.A.
Othman, M.
Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
author_facet Abdullah, L.
Awang, N.A.
Othman, M.
author_sort Abdullah, L.
title Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
title_short Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
title_full Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
title_fullStr Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
title_full_unstemmed Application of Choquet Integral-Fuzzy Measures for Aggregating Customers' Satisfaction
title_sort application of choquet integral-fuzzy measures for aggregating customers' satisfaction
publisher Hindawi Limited
publishDate 2021
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85116693981&doi=10.1155%2f2021%2f2319004&partnerID=40&md5=b02b8e5eabec837e94fd1712fcae0b1e
http://eprints.utp.edu.my/30309/
_version_ 1738657089405845504
score 13.211869

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