Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports
This article aims to uncover novel insights into personality factors and consumer video game engagement modeling. This research empirically validates the role of specific HEXACO personality factors that foster consumer engagement (CE) in electronic sports (eSports) users. Using a survey-based approa...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Frontiers Media S.A.
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089819924&doi=10.3389%2ffpsyg.2020.01831&partnerID=40&md5=654d796a0ca9671984e5e4077ff24123 http://eprints.utp.edu.my/30062/ |
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