Influence of servicescape on behavioural intentions through mediation and moderation effects: A study on Malaysia�s full-service restaurants
Restaurant servicescape domain consists of physical and social aspects. Surprisingly, both aspects have been studied independently. This study aims to investigate the unanimous effects of servicescape on consumer behaviour in a full-service context (Malaysia) through the mediating and moderating eff...
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| Main Authors: | , , , |
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| Format: | Article |
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Cogent OA
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85106886285&doi=10.1080%2f23311975.2021.1924923&partnerID=40&md5=af1179cd25c40c591b7f225dd7622330 http://eprints.utp.edu.my/29538/ |
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