Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value
Purpose: Though the videogame literature is thriving, little remains known regarding the effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study, therefore, aims to explore pop-up ads as an important tool to prompt gamer-perceived advertisement value and their subseque...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111828250&doi=10.1108%2fJSM-05-2020-0164&partnerID=40&md5=6fcb526712ad8a497cc5a79cd9cb8808 http://eprints.utp.edu.my/29477/ |
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