A conceptual model: Video-game engagement and its moderating impact on consumers� personality
Research on video-games has progressively increased since 2000, yet past studies are limited to explore the moderating role of video-game engagement in the collectivist society, especially in the context of Malaysia to investigate how video-game engagement influences consumers� behavior in terms o...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2015
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946028485&doi=10.1166%2fasl.2015.6080&partnerID=40&md5=fdbb7076fad1b49ffbf0ded993aeef5c http://eprints.utp.edu.my/26064/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|