MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH
Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Mal...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/2221/1/MOBILE_COMMERCE_READINESS_AMONG_MALAYSIAN_YOUTH.doc http://eprints.utp.edu.my/2221/ |
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| Summary: | Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself. |
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