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The influence of contents utility on students' use of social media

The birth of the Internet has changed the processes of accessibility to information. A recent addition to this sphere is Web 2.0 applications which have transformed the entire landscape of information sharing in a multilateral fashion. This has provided people with an online platform to create acces...

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Main Authors: Ali, M., Yaacob, R.A.I.R., Endut, M.N.A.-A., Sulam, M.
Format: Article
Published: Universiti Putra Malaysia 2018
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047466704&partnerID=40&md5=db11be1c12440ed27bdb84867487d1ea
http://eprints.utp.edu.my/21247/
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spelling my.utp.eprints.212472019-02-26T03:19:22Z The influence of contents utility on students' use of social media Ali, M. Yaacob, R.A.I.R. Endut, M.N.A.-A. Sulam, M. The birth of the Internet has changed the processes of accessibility to information. A recent addition to this sphere is Web 2.0 applications which have transformed the entire landscape of information sharing in a multilateral fashion. This has provided people with an online platform to create access and interactions with others. These sites and apps are highly effective in learning and assist students in different academic interactions. However, students understand this sphere as a source of entertainment and social interactions. This attitude of students has transformed this platform into a source of distraction, which diverts their attention from effective learning and academic achievements. The earlier inquiries made into this particular area has formally disclosed that this web can augment student in learning and academic activities. Even so, less effort has been made to inquire the factors that can motivate students to harness this sphere for their academic excellence. The current study has been conducted with objectives to understand student adoption behaviour for this platform through site usefulness and information quality. Data was collected through a survey from undergraduate students from top five research universities in Malaysia and analysed with the help of SPSS Amos (Version 18). Applying technology acceptance models of Davis et al. (1989) and unified theory of acceptance and use of technology of Venkatesh et al. (2003) as a theoretical framework, the finding shows that site usefulness and information qualities significantly influence usage intention to use social media for academic purpose. However, information quality was found to be insignificant in encing the actual behaviour. © Universiti Putra Malaysia Press. Universiti Putra Malaysia 2018 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047466704&partnerID=40&md5=db11be1c12440ed27bdb84867487d1ea Ali, M. and Yaacob, R.A.I.R. and Endut, M.N.A.-A. and Sulam, M. (2018) The influence of contents utility on students' use of social media. Pertanika Journal of Social Sciences and Humanities, 26 (Januar). pp. 93-110. http://eprints.utp.edu.my/21247/
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Institutional Repository
url_provider http://eprints.utp.edu.my/
description The birth of the Internet has changed the processes of accessibility to information. A recent addition to this sphere is Web 2.0 applications which have transformed the entire landscape of information sharing in a multilateral fashion. This has provided people with an online platform to create access and interactions with others. These sites and apps are highly effective in learning and assist students in different academic interactions. However, students understand this sphere as a source of entertainment and social interactions. This attitude of students has transformed this platform into a source of distraction, which diverts their attention from effective learning and academic achievements. The earlier inquiries made into this particular area has formally disclosed that this web can augment student in learning and academic activities. Even so, less effort has been made to inquire the factors that can motivate students to harness this sphere for their academic excellence. The current study has been conducted with objectives to understand student adoption behaviour for this platform through site usefulness and information quality. Data was collected through a survey from undergraduate students from top five research universities in Malaysia and analysed with the help of SPSS Amos (Version 18). Applying technology acceptance models of Davis et al. (1989) and unified theory of acceptance and use of technology of Venkatesh et al. (2003) as a theoretical framework, the finding shows that site usefulness and information qualities significantly influence usage intention to use social media for academic purpose. However, information quality was found to be insignificant in encing the actual behaviour. © Universiti Putra Malaysia Press.
format Article
author Ali, M.
Yaacob, R.A.I.R.
Endut, M.N.A.-A.
Sulam, M.
spellingShingle Ali, M.
Yaacob, R.A.I.R.
Endut, M.N.A.-A.
Sulam, M.
The influence of contents utility on students' use of social media
author_facet Ali, M.
Yaacob, R.A.I.R.
Endut, M.N.A.-A.
Sulam, M.
author_sort Ali, M.
title The influence of contents utility on students' use of social media
title_short The influence of contents utility on students' use of social media
title_full The influence of contents utility on students' use of social media
title_fullStr The influence of contents utility on students' use of social media
title_full_unstemmed The influence of contents utility on students' use of social media
title_sort influence of contents utility on students' use of social media
publisher Universiti Putra Malaysia
publishDate 2018
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047466704&partnerID=40&md5=db11be1c12440ed27bdb84867487d1ea
http://eprints.utp.edu.my/21247/
_version_ 1738656262586892288
score 13.211869

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