Relevance judgment of argument quality and online review adoption during information search in e-commerce review platform
The landscape of e-Commerce review platforms can be assumed to be in a state of constant growth due to the viral nature of web content. Furthermore, the leading features of these platform has been acclaimed to be among the influential factors in shaping the behavior of online consumer. Even so, in t...
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Main Authors: | Che Lah, Nur Syadhila, Che Hussin, Ab. Razak, A. Jalil, Norazira, Subri, Nor Fatiha |
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Format: | Book Section |
Published: |
Springer Science and Business Media Deutschland GmbH
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/99830/ http://dx.doi.org/10.1007/978-3-030-98741-1_50 |
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