It takes three to tango: understanding the world of online gossips through netnography, big data topic modelling and sentiment analysis
Gossips can be dangerous for business, but some of the content helps businesses identify customers' perceptions, thus permitting opportunities to grow. To date, there has been an increase participation in online gossip, in which people utilise platforms like Facebook, blogs and online forums to...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
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2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/99002/ http://dx.doi.org/10.1109/BCD54882.2022.9900719 |
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