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The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia

There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Sm...

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Main Authors: Amer Maaodhah, Ali Saleh, Singh, Harcharanjit, Mohammed Alwan Al-Juboori, Zainab, Allah Pitchy, Abdul Latif, Ekene, Iwuchukwu
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Subjects:
HB Economic Theory
Online Access:http://eprints.utm.my/id/eprint/97703/1/HarcharanjitSingh2021_TheImpactofMarketOrientationandEntrepreneurialOrientation.pdf
http://eprints.utm.my/id/eprint/97703/
http://dx.doi.org/10.6007/IJARBSS/v11-i6/10019
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spelling my.utm.977032022-10-31T01:29:00Z http://eprints.utm.my/id/eprint/97703/ The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia Amer Maaodhah, Ali Saleh Singh, Harcharanjit Mohammed Alwan Al-Juboori, Zainab Allah Pitchy, Abdul Latif Ekene, Iwuchukwu HB Economic Theory There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Small and Medium Enterprises (SMEs)operating in Malaysia. Based on a systematic literature review, present conceptual framework has been developed. The present conceptual paper emphasizes on the importance of market orientation and entrepreneurial orientation and how these two factors could have an influence on firm performance. Present paper provides a valuable information to the owner/managers of wholesaler and retailer SMEs in Malaysia regarding their market strategies and entrepreneurial processes. The expected results for the resent conceptual paper would support the hypotheses that market orientation and entrepreneurial orientation have a positive impact on firm performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed. Human Resource Management Academic Research Society 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/97703/1/HarcharanjitSingh2021_TheImpactofMarketOrientationandEntrepreneurialOrientation.pdf Amer Maaodhah, Ali Saleh and Singh, Harcharanjit and Mohammed Alwan Al-Juboori, Zainab and Allah Pitchy, Abdul Latif and Ekene, Iwuchukwu (2021) The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11 (6). pp. 729-743. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v11-i6/10019 DOI : 10.6007/IJARBSS/v11-i6/10019
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Amer Maaodhah, Ali Saleh
Singh, Harcharanjit
Mohammed Alwan Al-Juboori, Zainab
Allah Pitchy, Abdul Latif
Ekene, Iwuchukwu
The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
description There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Small and Medium Enterprises (SMEs)operating in Malaysia. Based on a systematic literature review, present conceptual framework has been developed. The present conceptual paper emphasizes on the importance of market orientation and entrepreneurial orientation and how these two factors could have an influence on firm performance. Present paper provides a valuable information to the owner/managers of wholesaler and retailer SMEs in Malaysia regarding their market strategies and entrepreneurial processes. The expected results for the resent conceptual paper would support the hypotheses that market orientation and entrepreneurial orientation have a positive impact on firm performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed.
format Article
author Amer Maaodhah, Ali Saleh
Singh, Harcharanjit
Mohammed Alwan Al-Juboori, Zainab
Allah Pitchy, Abdul Latif
Ekene, Iwuchukwu
author_facet Amer Maaodhah, Ali Saleh
Singh, Harcharanjit
Mohammed Alwan Al-Juboori, Zainab
Allah Pitchy, Abdul Latif
Ekene, Iwuchukwu
author_sort Amer Maaodhah, Ali Saleh
title The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
title_short The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
title_full The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
title_fullStr The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
title_full_unstemmed The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia
title_sort impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer smes in malaysia
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://eprints.utm.my/id/eprint/97703/1/HarcharanjitSingh2021_TheImpactofMarketOrientationandEntrepreneurialOrientation.pdf
http://eprints.utm.my/id/eprint/97703/
http://dx.doi.org/10.6007/IJARBSS/v11-i6/10019
_version_ 1748180496461856768
score 13.211869

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