Enhancing Malaysian entrepreneurs business venture and innovation in tourism industry through knowledge and technology adoption
Tourism was considered a luxury for the social elite and travelling to known destinations was traditionally promoted. The world has become more integrated via increased trade investments and capital flows, as well as labor movements. Also, technology creates opportunities for emerging destinations,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit UTM Press
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97582/1/AiniSuzanaAriffin2018_EnhancingMalaysianEntrepreneursBusinessVenture.pdf http://eprints.utm.my/id/eprint/97582/ https://jostip.utm.my/index.php/jostip/article/view/27 |
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