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A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students

The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, an...

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Main Authors: Zulkarnain, Nur Hafizah, Adam, Sabrinah
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn Bhd 2021
Subjects:
HB Economic Theory
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/97198/1/SabrinahAdam2021_AReviewofPurchaseIntentiononInstagram.pdf
http://eprints.utm.my/id/eprint/97198/
http://dx.doi.org/10.35631/IJMTSS.4150010
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id my.utm.97198
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spelling my.utm.971982022-09-23T03:51:58Z http://eprints.utm.my/id/eprint/97198/ A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students Zulkarnain, Nur Hafizah Adam, Sabrinah HB Economic Theory HD Industries. Land use. Labor HF Commerce The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, and purchase intention is the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on local undergraduates’ students at Universiti Teknologi Malaysia. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Web content, and purchase intention. Global Academic Excellence (M) Sdn Bhd 2021-03 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/97198/1/SabrinahAdam2021_AReviewofPurchaseIntentiononInstagram.pdf Zulkarnain, Nur Hafizah and Adam, Sabrinah (2021) A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students. International Journal of Modern Trends in Social Sciences (IJMTSS), 4 (15). pp. 114-120. ISSN 2600-8777 http://dx.doi.org/10.35631/IJMTSS.4150010 DOI:10.35631/IJMTSS.4150010
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB Economic Theory
HD Industries. Land use. Labor
HF Commerce
spellingShingle HB Economic Theory
HD Industries. Land use. Labor
HF Commerce
Zulkarnain, Nur Hafizah
Adam, Sabrinah
A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
description The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). The variables consist of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Web content as the independent variable, and purchase intention is the dependent variable. This study adopted a quantitative approach using IBM SPSS version 26. The survey was conducted on local undergraduates’ students at Universiti Teknologi Malaysia. The conceptual framework has been developed in this study. The expected findings show there is a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Web content, and purchase intention.
format Article
author Zulkarnain, Nur Hafizah
Adam, Sabrinah
author_facet Zulkarnain, Nur Hafizah
Adam, Sabrinah
author_sort Zulkarnain, Nur Hafizah
title A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
title_short A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
title_full A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
title_fullStr A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
title_full_unstemmed A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
title_sort review of purchase intention on instagram among universiti teknologi malaysia local undergraduates’ students
publisher Global Academic Excellence (M) Sdn Bhd
publishDate 2021
url http://eprints.utm.my/id/eprint/97198/1/SabrinahAdam2021_AReviewofPurchaseIntentiononInstagram.pdf
http://eprints.utm.my/id/eprint/97198/
http://dx.doi.org/10.35631/IJMTSS.4150010
_version_ 1745562350407122944
score 13.211869

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