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Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation

Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of...

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Main Authors: Yahaya, Azizi, Yahaya, Noordin, Ramli, Jamaluddin, Boon, Yusof, Abd. Ghaffar, Mohd. Najib
Format: Article
Published: Science Publications 2009
Subjects:
L Education (General)
Online Access:http://eprints.utm.my/id/eprint/9716/
http://thescipub.com/PDF/jssp.2009.283.291.pdf
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spelling my.utm.97162017-10-19T04:22:55Z http://eprints.utm.my/id/eprint/9716/ Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation Yahaya, Azizi Yahaya, Noordin Ramli, Jamaluddin Boon, Yusof Abd. Ghaffar, Mohd. Najib L Education (General) Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used by Amanah Saham National Berhad (ASNB), to describe the correlations between ASNB’s promotional strategies with customer motivation to invest and to examine the effect of the promotional tools with the customer motivation to invest in ASNB’s products. Results: The findings from the study found that several strategies should be recommended to Amanah Saham National Berhad (ASNB). Firstly, ASNB should increase sales promotion such as high income distribution/dividend, offer scheme ‘bantuan khairat kematian’ to the investors, offer fixed and variable price as well as withdrawal or savings at any time for the investors as this can really encourage Bumiputera and non Bumiputera to invest in ASNB. Secondly, the information about PNB should be more advertise in television and newspaper since people are always see and read this two medium. The advertisement also should be more creative and attractive. Conclusion: Furthermore, PNB should hire more sales executives and hire individual agents as the strategy to boost up ASNB’s sales. Science Publications 2009 Article PeerReviewed Yahaya, Azizi and Yahaya, Noordin and Ramli, Jamaluddin and Boon, Yusof and Abd. Ghaffar, Mohd. Najib (2009) Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation. Journal of Social Sciences, 5 (4). pp. 283-290. ISSN 1549-3652 http://thescipub.com/PDF/jssp.2009.283.291.pdf
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic L Education (General)
spellingShingle L Education (General)
Yahaya, Azizi
Yahaya, Noordin
Ramli, Jamaluddin
Boon, Yusof
Abd. Ghaffar, Mohd. Najib
Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
description Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used by Amanah Saham National Berhad (ASNB), to describe the correlations between ASNB’s promotional strategies with customer motivation to invest and to examine the effect of the promotional tools with the customer motivation to invest in ASNB’s products. Results: The findings from the study found that several strategies should be recommended to Amanah Saham National Berhad (ASNB). Firstly, ASNB should increase sales promotion such as high income distribution/dividend, offer scheme ‘bantuan khairat kematian’ to the investors, offer fixed and variable price as well as withdrawal or savings at any time for the investors as this can really encourage Bumiputera and non Bumiputera to invest in ASNB. Secondly, the information about PNB should be more advertise in television and newspaper since people are always see and read this two medium. The advertisement also should be more creative and attractive. Conclusion: Furthermore, PNB should hire more sales executives and hire individual agents as the strategy to boost up ASNB’s sales.
format Article
author Yahaya, Azizi
Yahaya, Noordin
Ramli, Jamaluddin
Boon, Yusof
Abd. Ghaffar, Mohd. Najib
author_facet Yahaya, Azizi
Yahaya, Noordin
Ramli, Jamaluddin
Boon, Yusof
Abd. Ghaffar, Mohd. Najib
author_sort Yahaya, Azizi
title Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
title_short Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
title_full Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
title_fullStr Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
title_full_unstemmed Amanah Saham National Berhad's : promotional strategies and its relationship with customer motivation
title_sort amanah saham national berhad's : promotional strategies and its relationship with customer motivation
publisher Science Publications
publishDate 2009
url http://eprints.utm.my/id/eprint/9716/
http://thescipub.com/PDF/jssp.2009.283.291.pdf
_version_ 1643645233425022976
score 13.211869

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