The effect of affective components on impulse buying
This paper investigates the effect of affective components (positive and negative affects) on impulse buying behavior among Malaysian youths. A total of 106 questionnaires were distributed to youths in a shopping mall in Skudai, Johor, however only 102 were usable. The correlation analysis revealed...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Penerbit UniMAP
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97124/ https://ijbt.unimap.edu.my/index.php/table-of-content-2019/volume-9-no-3-oct-2019 |
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