The effect of Word-of-Mouth on customer initial trust in a web vendor: an extended McKnight's trust model with the inclusion of Mord-of-Mouth
In online transaction, it is difficult for customers to have trust when dealing with a web vendor that they never interact with and is not known in a market. Without a specific knowledge about a web vendor, Word-of-Mouth (WoM) is one of the powerful sources of information which can be used to convin...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
IJMTBR
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97119/ http://www.ijmtbr.com/archived.asm?dataid=156&iDisplayStart=0&aaSorting=&isSearchDetail=1&dataidExtend=1154&iDisplayStartExtend=0&aaSortingExtend=&isSearchDetailExtend=1 |
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