Increasing customer satisfaction through Omnichannel retailing
Customer satisfaction is one of the success factors for many retailers. With the widespread use of smartphones worldwide, retailers have adopted many new innovative and disruptive retail business models. Digitalization brings retail business into a new era and has profoundly and positively affected...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96834/1/AdrianaMohdRizal2021_IncreasingCustomerSatisfactionthroughOmnichannel.pdf http://eprints.utm.my/id/eprint/96834/ http://dx.doi.org/10.6007/IJARBSS/v11-i11/11267 |
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