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Derivation of factors in dealing negative E-WOM for maintaining online reputation

The online reputation is mechanisms which is built in organization and become an essential component in online environment. However, the negative e-WOM becomes threats to the organization. This is happened when the unfavourable messages which been posted on several online platforms negatively influe...

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Main Authors:	Kurnia, Rizka Dhini, Mohamed Dahlan, Halina, Samsuryadi, Samsuryadi
Format:	Book Section
Published:	Springer Science and Business Media Deutschland GmbH 2021
Subjects:	T58.6-58.62 Management information systems
Online Access:	http://eprints.utm.my/id/eprint/96387/ http://dx.doi.org/10.1007/978-3-030-70713-2_106
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id	my.utm.96387
record_format	eprints
spelling	my.utm.963872022-07-18T10:46:15Z http://eprints.utm.my/id/eprint/96387/ Derivation of factors in dealing negative E-WOM for maintaining online reputation Kurnia, Rizka Dhini Mohamed Dahlan, Halina Samsuryadi, Samsuryadi T58.6-58.62 Management information systems The online reputation is mechanisms which is built in organization and become an essential component in online environment. However, the negative e-WOM becomes threats to the organization. This is happened when the unfavourable messages which been posted on several online platforms negatively influenced other people attitudes and behaviours, and cause negative reputation to the organization. In order to overcome negative e-WOM, the positive e-WOM is significantly needed to deal and maintain the online reputation of the organization. Positive e-WOM offers a greater influence on consumer’s perceptions towards the organization. If any organization get a lot of comments as refers to the positive e-WOM through the online conversation among customers, the good online reputation regarding the organization is successfully been achieved. To solve the negative e-WOM towards the organization, the guidelines which can deal with negative e-WOM in dealing and maintaining the online reputation of the organization is needed. The aim of this paper is to develop a model which contains the factors for dealing the threats of online reputation because of the worst spread information by the negative e-WOM. Those factors were derived from the analysis of systematic literature reviews method and later be significantly implement for the enhancement of knowledge regarding a new contribution on online reputation field in organization image and reputation which becomes very important now a days. Springer Science and Business Media Deutschland GmbH 2021 Book Section PeerReviewed Kurnia, Rizka Dhini and Mohamed Dahlan, Halina and Samsuryadi, Samsuryadi (2021) Derivation of factors in dealing negative E-WOM for maintaining online reputation. In: Innovative Systems for Intelligent Health Informatics. Lecture Notes on Data Engineering and Communications Technologies, 72 . Springer Science and Business Media Deutschland GmbH, Denmark, pp. 1198-1208. ISBN 978-3-030-70712-5 http://dx.doi.org/10.1007/978-3-030-70713-2_106 DOI:10.1007/978-3-030-70713-2_106
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	T58.6-58.62 Management information systems
spellingShingle	T58.6-58.62 Management information systems Kurnia, Rizka Dhini Mohamed Dahlan, Halina Samsuryadi, Samsuryadi Derivation of factors in dealing negative E-WOM for maintaining online reputation
description	The online reputation is mechanisms which is built in organization and become an essential component in online environment. However, the negative e-WOM becomes threats to the organization. This is happened when the unfavourable messages which been posted on several online platforms negatively influenced other people attitudes and behaviours, and cause negative reputation to the organization. In order to overcome negative e-WOM, the positive e-WOM is significantly needed to deal and maintain the online reputation of the organization. Positive e-WOM offers a greater influence on consumer’s perceptions towards the organization. If any organization get a lot of comments as refers to the positive e-WOM through the online conversation among customers, the good online reputation regarding the organization is successfully been achieved. To solve the negative e-WOM towards the organization, the guidelines which can deal with negative e-WOM in dealing and maintaining the online reputation of the organization is needed. The aim of this paper is to develop a model which contains the factors for dealing the threats of online reputation because of the worst spread information by the negative e-WOM. Those factors were derived from the analysis of systematic literature reviews method and later be significantly implement for the enhancement of knowledge regarding a new contribution on online reputation field in organization image and reputation which becomes very important now a days.
format	Book Section
author	Kurnia, Rizka Dhini Mohamed Dahlan, Halina Samsuryadi, Samsuryadi
author_facet	Kurnia, Rizka Dhini Mohamed Dahlan, Halina Samsuryadi, Samsuryadi
author_sort	Kurnia, Rizka Dhini
title	Derivation of factors in dealing negative E-WOM for maintaining online reputation
title_short	Derivation of factors in dealing negative E-WOM for maintaining online reputation
title_full	Derivation of factors in dealing negative E-WOM for maintaining online reputation
title_fullStr	Derivation of factors in dealing negative E-WOM for maintaining online reputation
title_full_unstemmed	Derivation of factors in dealing negative E-WOM for maintaining online reputation
title_sort	derivation of factors in dealing negative e-wom for maintaining online reputation
publisher	Springer Science and Business Media Deutschland GmbH
publishDate	2021
url	http://eprints.utm.my/id/eprint/96387/ http://dx.doi.org/10.1007/978-3-030-70713-2_106
_version_	1739828072359657472
score	13.211869

Derivation of factors in dealing negative E-WOM for maintaining online reputation

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