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“More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia

Encouraging the younger generation to use public transport can revolutionise the way that citizens commute in the future; hence, municipalities must provide good public transport services to encourage their use. A free bus service was introduced in Penang, Malaysia, to support the sustainable agenda...

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Main Authors: Abdul Sukor, Nur Sabahiah, Airak, Surachai, Hassan, Sitti Asmah
Format: Article
Language:English
Published: MDPI AG 2021
Subjects:
TA Engineering (General). Civil engineering (General)
Online Access:http://eprints.utm.my/id/eprint/95599/1/SittiAsmahHassan2021_MoreThanaFreeBusRid.pdf
http://eprints.utm.my/id/eprint/95599/
http://dx.doi.org/10.3390/su13063294
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id my.utm.95599
record_format eprints
spelling my.utm.955992022-05-31T13:04:29Z http://eprints.utm.my/id/eprint/95599/ “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia Abdul Sukor, Nur Sabahiah Airak, Surachai Hassan, Sitti Asmah TA Engineering (General). Civil engineering (General) Encouraging the younger generation to use public transport can revolutionise the way that citizens commute in the future; hence, municipalities must provide good public transport services to encourage their use. A free bus service was introduced in Penang, Malaysia, to support the sustainable agenda and to provide transport for low-income groups. However, the lack of ridership resulted in the service being far from achieving its target. This study assessed young adults’ perceptions of the current free bus service in Penang to design a strategy to attract them to use the free bus. In this study, six focus group discussions (FGDs) were conducted with young adults aged between 18 and 25 years old studying in three different higher institutions located along the route of the free bus. The data collected were analysed using thematic analysis, in which four areas were identified—free service, reliability, information provision, and attractive service. Finally, this paper provides valuable input on initiatives to further encourage young adults to use the free bus service in Penang. MDPI AG 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/95599/1/SittiAsmahHassan2021_MoreThanaFreeBusRid.pdf Abdul Sukor, Nur Sabahiah and Airak, Surachai and Hassan, Sitti Asmah (2021) “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia. Sustainability (Switzerland), 13 (6). p. 3294. ISSN 2071-1050 http://dx.doi.org/10.3390/su13063294
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic TA Engineering (General). Civil engineering (General)
spellingShingle TA Engineering (General). Civil engineering (General)
Abdul Sukor, Nur Sabahiah
Airak, Surachai
Hassan, Sitti Asmah
“More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
description Encouraging the younger generation to use public transport can revolutionise the way that citizens commute in the future; hence, municipalities must provide good public transport services to encourage their use. A free bus service was introduced in Penang, Malaysia, to support the sustainable agenda and to provide transport for low-income groups. However, the lack of ridership resulted in the service being far from achieving its target. This study assessed young adults’ perceptions of the current free bus service in Penang to design a strategy to attract them to use the free bus. In this study, six focus group discussions (FGDs) were conducted with young adults aged between 18 and 25 years old studying in three different higher institutions located along the route of the free bus. The data collected were analysed using thematic analysis, in which four areas were identified—free service, reliability, information provision, and attractive service. Finally, this paper provides valuable input on initiatives to further encourage young adults to use the free bus service in Penang.
format Article
author Abdul Sukor, Nur Sabahiah
Airak, Surachai
Hassan, Sitti Asmah
author_facet Abdul Sukor, Nur Sabahiah
Airak, Surachai
Hassan, Sitti Asmah
author_sort Abdul Sukor, Nur Sabahiah
title “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
title_short “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
title_full “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
title_fullStr “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
title_full_unstemmed “More than a free bus ride”—Exploring young adults’ perceptions of free bus services using a qualitative approach: A case study of Penang, Malaysia
title_sort “more than a free bus ride”—exploring young adults’ perceptions of free bus services using a qualitative approach: a case study of penang, malaysia
publisher MDPI AG
publishDate 2021
url http://eprints.utm.my/id/eprint/95599/1/SittiAsmahHassan2021_MoreThanaFreeBusRid.pdf
http://eprints.utm.my/id/eprint/95599/
http://dx.doi.org/10.3390/su13063294
_version_ 1735386824106311680
score 13.211869

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