Bibliometric analysis of global research trends on group buying using scopus database
In this digital age, consumers have embraced online shopping, whereby the group buying (GB) strategy has been widely applied in online shopping. Therefore, it is noteworthy to decipher the global development trend of GB within the online platform. As such, this study evaluated the global research tr...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Ascociacion Internacional de Economia Aplicada
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/95409/ http://dx.doi.org/10.25115/eea.v39i10.6301 |
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