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The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are...

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Bibliographic Details
Main Authors: Jalal, A. N., Bahari, M., Tarofder, A. K.
Format: Article
Published: Elsevier Ltd. 2021
Subjects:
Online Access:http://eprints.utm.my/id/eprint/94429/
http://dx.doi.org/10.1016/j.heliyon.2021.e06913
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