Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry

Purpose: The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology...

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Main Authors: Chua, Kean Boon, Quoquab, Farzana, Mohammad, Jihad
格式: Article
出版: Emerald Group Holdings Ltd. 2021
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在线阅读:http://eprints.utm.my/id/eprint/93831/
http://dx.doi.org/10.1108/APJML-05-2018-0177
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