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Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry

Purpose: The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology...

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Main Authors: Chua, Kean Boon, Quoquab, Farzana, Mohammad, Jihad
Format: Article
Published: Emerald Group Holdings Ltd. 2021
Subjects:
HB Economic Theory
Online Access:http://eprints.utm.my/id/eprint/93831/
http://dx.doi.org/10.1108/APJML-05-2018-0177
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spelling my.utm.938312022-01-31T08:37:17Z http://eprints.utm.my/id/eprint/93831/ Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry Chua, Kean Boon Quoquab, Farzana Mohammad, Jihad HB Economic Theory Purpose: The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology/approach: Data were obtained from 251 farmers using a survey method. Partial lease square structural equation modelling (PLS-SEM) was used to examine the hypothetical model. Findings: The results of PLS analysis confirm the direct and mediating effect of the causal sequences of the variables in the VBN model. Originality/value: Given the limited number of studies in a non-western context, this study examines and confirms the applicability of the VBN theory in predicting ECB in a Malaysian context. Emerald Group Holdings Ltd. 2021 Article PeerReviewed Chua, Kean Boon and Quoquab, Farzana and Mohammad, Jihad (2021) Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry. Asia Pacific Journal of Marketing and Logistics, 32 (1). pp. 86-104. ISSN 1355-5855 http://dx.doi.org/10.1108/APJML-05-2018-0177
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HB Economic Theory
spellingShingle HB Economic Theory
Chua, Kean Boon
Quoquab, Farzana
Mohammad, Jihad
Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
description Purpose: The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology/approach: Data were obtained from 251 farmers using a survey method. Partial lease square structural equation modelling (PLS-SEM) was used to examine the hypothetical model. Findings: The results of PLS analysis confirm the direct and mediating effect of the causal sequences of the variables in the VBN model. Originality/value: Given the limited number of studies in a non-western context, this study examines and confirms the applicability of the VBN theory in predicting ECB in a Malaysian context.
format Article
author Chua, Kean Boon
Quoquab, Farzana
Mohammad, Jihad
author_facet Chua, Kean Boon
Quoquab, Farzana
Mohammad, Jihad
author_sort Chua, Kean Boon
title Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
title_short Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
title_full Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
title_fullStr Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
title_full_unstemmed Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
title_sort factors affecting environmental citizenship behaviour: an empirical investigation in malaysian paddy industry
publisher Emerald Group Holdings Ltd.
publishDate 2021
url http://eprints.utm.my/id/eprint/93831/
http://dx.doi.org/10.1108/APJML-05-2018-0177
_version_ 1724073271570202624
score 13.211869

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