E-wallet acceptance among undergraduates in Malaysia
The application of e-wallet technology through mobile devices is the recent digital technology trend for consumer market in malaysia. In addition, the government of malaysia has introduced an e-wallet based initiative under the malaysia budget 2020, namely “e- tunai rakyat” program with the ultimate...
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| Main Authors: | , , , , , , |
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| Format: | Article |
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The Mattingley Publishing Co., Inc.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/92926/ |
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| Summary: | The application of e-wallet technology through mobile devices is the recent digital technology trend for consumer market in malaysia. In addition, the government of malaysia has introduced an e-wallet based initiative under the malaysia budget 2020, namely “e- tunai rakyat” program with the ultimate aim for the nation to opt for digital payment. Studies done by prior researchers revealed that the success of a new technology concept, such as e-wallet is intensely dependent on the acceptance of user toward the new technology. Hence, this study aims to identify the important factors that influence the intention of using e-wallet among youngster in malaysia, with the focus on undergraduates from one of the the public university. In addition, the study also aim to explore the relationship between the important factors and intention to use e-wallet. Two categories of important factors were identified from literature review. Category 1 is designated as “preceived usefulness” and make up of three factors; which are social influence; perceived enjoyment and information & knowledge. While category 2 is classidied as “perceived ease of use” that consist of two factors, which are previous experience and facilitating condition. The research is quantitative based via questionnaire and responded by 64 undergraduates. Descriptive analysis result reveals that “preceived ease to use” is viewed by respondents as more important than “preceived usefulness” as factors that influencing respondents intention to use e-wallet. In addition, finding from pearson correlation test suggests that the adoption of e-wallet among undergraduate in malaysia is strongely correlated with factors that under category of “preceived ease to use”. The main implication of the study is there is, in oder to enhance the acceptance of e-wallet by the undergraduates or youngsters in malaysia, the government of malaysia, as well as the service providers of e-wallet need to continuously upgrade and expand the digital infrastructure across the whole nation. |
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