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Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal...

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Main Authors: Syed, Sumera, S. Ahmad, Fauziah, Hussain Shah, Syed Rashid
Format: Article
Language:English
Published: Digital Commons @ University of South Florida 2021
Subjects:
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/92915/1/SumeraSyed2021_TappingIntoFoodIndustryaComparative.pdf
http://eprints.utm.my/id/eprint/92915/
http://dx.doi.org/10.5038/2770-7555.1.1.1001
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spelling my.utm.929152022-10-17T03:09:55Z http://eprints.utm.my/id/eprint/92915/ Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention Syed, Sumera S. Ahmad, Fauziah Hussain Shah, Syed Rashid HD Industries. Land use. Labor HF Commerce Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost no studies are available on the impact of culture in making Halal food purchase intention. Therefore, the study aims at understanding the influence of culture and religion along with attitude on Halal food purchase intention. The direct impacts of culture, religion and attitude on Halal food have been presented in the proposed framework. In addition, the conceptual model depicts examining the impact of culture and religion on Halal food purchase intention through mediation, with attitude as a mediating variable. Moreover, the study recommends conducting the comparison of the impact of religion and culture on Halal food purchase intention. Managerial implications and future recommendations have also been incorporated. Digital Commons @ University of South Florida 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/92915/1/SumeraSyed2021_TappingIntoFoodIndustryaComparative.pdf Syed, Sumera and S. Ahmad, Fauziah and Hussain Shah, Syed Rashid (2021) Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention. Journal of Mediterranean Tourism Research (JOMETR), 1 (1). pp. 1-11. ISSN 2770-7555 http://dx.doi.org/10.5038/2770-7555.1.1.1001 DOI:10.5038/2770-7555.1.1.1001
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD Industries. Land use. Labor
HF Commerce
spellingShingle HD Industries. Land use. Labor
HF Commerce
Syed, Sumera
S. Ahmad, Fauziah
Hussain Shah, Syed Rashid
Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
description Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost no studies are available on the impact of culture in making Halal food purchase intention. Therefore, the study aims at understanding the influence of culture and religion along with attitude on Halal food purchase intention. The direct impacts of culture, religion and attitude on Halal food have been presented in the proposed framework. In addition, the conceptual model depicts examining the impact of culture and religion on Halal food purchase intention through mediation, with attitude as a mediating variable. Moreover, the study recommends conducting the comparison of the impact of religion and culture on Halal food purchase intention. Managerial implications and future recommendations have also been incorporated.
format Article
author Syed, Sumera
S. Ahmad, Fauziah
Hussain Shah, Syed Rashid
author_facet Syed, Sumera
S. Ahmad, Fauziah
Hussain Shah, Syed Rashid
author_sort Syed, Sumera
title Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
title_short Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
title_full Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
title_fullStr Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
title_full_unstemmed Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
title_sort tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention
publisher Digital Commons @ University of South Florida
publishDate 2021
url http://eprints.utm.my/id/eprint/92915/1/SumeraSyed2021_TappingIntoFoodIndustryaComparative.pdf
http://eprints.utm.my/id/eprint/92915/
http://dx.doi.org/10.5038/2770-7555.1.1.1001
_version_ 1748180447244845056
score 13.211869

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