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Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?

Purpose: This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach: Two laboratory experiments were conducted in which learners learned fr...

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Main Authors: Liew, Tze Wei, Tan, Su Mae, Tan, Teck Ming, Kew, Si Na
Format: Article
Published: Emerald Group Holdings Ltd. 2020
Subjects:
L Education (General)
PE English
Online Access:http://eprints.utm.my/id/eprint/92432/
http://dx.doi.org/10.1108/ILS-11-2019-0124
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spelling my.utm.924322021-09-28T07:44:18Z http://eprints.utm.my/id/eprint/92432/ Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? Liew, Tze Wei Tan, Su Mae Tan, Teck Ming Kew, Si Na L Education (General) PE English Purpose: This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach: Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorithm that was narrated by either an enthusiastic human voice or a calm human voice. Findings: Results from Experiment 1 revealed that the enthusiastic voice narration led to higher social ratings of the speaker and transfer performance when compared to the calm voice narration. Experiment 2 demonstrated that the enthusiastic voice led to higher affective social ratings (human-like and engaging) and transfer performance as compared to the calm voice. Moreover, it was shown that a calm voice prompted a higher germane load than an enthusiastic voice, which conforms to the argument that prosodic cues in voice can influence processing in multimedia learning among non-native speakers. Originality/value: This study extends from prior studies that examined voice effects related to mechanization, accent, dialect, and slang in multimedia learning to examining the effects of voice enthusiasm in multimedia learning. Emerald Group Holdings Ltd. 2020-05-04 Article PeerReviewed Liew, Tze Wei and Tan, Su Mae and Tan, Teck Ming and Kew, Si Na (2020) Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning? Information and Learning Science, 121 (3-4). pp. 117-135. ISSN 2398-5348 http://dx.doi.org/10.1108/ILS-11-2019-0124 DOI:10.1108/ILS-11-2019-0124
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic L Education (General)
PE English
spellingShingle L Education (General)
PE English
Liew, Tze Wei
Tan, Su Mae
Tan, Teck Ming
Kew, Si Na
Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
description Purpose: This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach: Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorithm that was narrated by either an enthusiastic human voice or a calm human voice. Findings: Results from Experiment 1 revealed that the enthusiastic voice narration led to higher social ratings of the speaker and transfer performance when compared to the calm voice narration. Experiment 2 demonstrated that the enthusiastic voice led to higher affective social ratings (human-like and engaging) and transfer performance as compared to the calm voice. Moreover, it was shown that a calm voice prompted a higher germane load than an enthusiastic voice, which conforms to the argument that prosodic cues in voice can influence processing in multimedia learning among non-native speakers. Originality/value: This study extends from prior studies that examined voice effects related to mechanization, accent, dialect, and slang in multimedia learning to examining the effects of voice enthusiasm in multimedia learning.
format Article
author Liew, Tze Wei
Tan, Su Mae
Tan, Teck Ming
Kew, Si Na
author_facet Liew, Tze Wei
Tan, Su Mae
Tan, Teck Ming
Kew, Si Na
author_sort Liew, Tze Wei
title Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
title_short Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
title_full Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
title_fullStr Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
title_full_unstemmed Does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
title_sort does speaker's voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
publisher Emerald Group Holdings Ltd.
publishDate 2020
url http://eprints.utm.my/id/eprint/92432/
http://dx.doi.org/10.1108/ILS-11-2019-0124
_version_ 1712285093636079616
score 13.211869

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