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A novel new product development hybrid framework

In the current New Product Development (NPD) literature, NPD constructs from process and management perspective are being viewed separately. This paper aims to advance the state of NPD literature and empirical understanding of the determinants for NPD success via the development of NPD process and m...

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Main Authors: Kowang, T. O., Yew, L. K., Hee, O. C., Fei, G. C., Long, C. S.
Format: Article
Published: Primrose Hall Publishing Group 2019
Subjects:
HG Finance
Online Access:http://eprints.utm.my/id/eprint/91763/
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spelling my.utm.917632021-07-28T08:42:40Z http://eprints.utm.my/id/eprint/91763/ A novel new product development hybrid framework Kowang, T. O. Yew, L. K. Hee, O. C. Fei, G. C. Long, C. S. HG Finance In the current New Product Development (NPD) literature, NPD constructs from process and management perspective are being viewed separately. This paper aims to advance the state of NPD literature and empirical understanding of the determinants for NPD success via the development of NPD process and management hybrid determinants' framework. As such, five NPD process constructs and 101 NPD process attributes are identified from the literature review. These attributes and constructs are formulated into a survey questionnaire which was answered by 186 respondents from R and D based companies within Malaysia. Exploratory Factor analysis was applied as data reduction tool to screen and group inter-correlated NPD process attributes with the ultimate aim to extract the representatives NPD Management constructs. Seven NPD Management constructs are extracted via Factor Analysis. Based on NPD Evolutionary Theory, attributes that commonly shared between NPD process and management constructs are identified and grouped together to form the NPD hybrid framework. The formation of NPD Process and NPD Management Hybrid Framework suggests that a comprehensive NPD Process and NPD Management integration theory exist with the potential to describe a large part of NPD phenomena within the context of R and D based companies in Malaysia. In term of novelty, the hybrid framework allows characterizing commonalities of attributes across the different stages of NPD process and various levels of NPD management. In addition, the hybrid framework has descriptive value in terms of studying, classifying and defining the attributes and relationships that govern process and management aspects in NPD. Primrose Hall Publishing Group 2019 Article PeerReviewed Kowang, T. O. and Yew, L. K. and Hee, O. C. and Fei, G. C. and Long, C. S. (2019) A novel new product development hybrid framework. International Journal of Innovation, Creativity and Change, 8 (6). ISSN 2201-1315
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HG Finance
spellingShingle HG Finance
Kowang, T. O.
Yew, L. K.
Hee, O. C.
Fei, G. C.
Long, C. S.
A novel new product development hybrid framework
description In the current New Product Development (NPD) literature, NPD constructs from process and management perspective are being viewed separately. This paper aims to advance the state of NPD literature and empirical understanding of the determinants for NPD success via the development of NPD process and management hybrid determinants' framework. As such, five NPD process constructs and 101 NPD process attributes are identified from the literature review. These attributes and constructs are formulated into a survey questionnaire which was answered by 186 respondents from R and D based companies within Malaysia. Exploratory Factor analysis was applied as data reduction tool to screen and group inter-correlated NPD process attributes with the ultimate aim to extract the representatives NPD Management constructs. Seven NPD Management constructs are extracted via Factor Analysis. Based on NPD Evolutionary Theory, attributes that commonly shared between NPD process and management constructs are identified and grouped together to form the NPD hybrid framework. The formation of NPD Process and NPD Management Hybrid Framework suggests that a comprehensive NPD Process and NPD Management integration theory exist with the potential to describe a large part of NPD phenomena within the context of R and D based companies in Malaysia. In term of novelty, the hybrid framework allows characterizing commonalities of attributes across the different stages of NPD process and various levels of NPD management. In addition, the hybrid framework has descriptive value in terms of studying, classifying and defining the attributes and relationships that govern process and management aspects in NPD.
format Article
author Kowang, T. O.
Yew, L. K.
Hee, O. C.
Fei, G. C.
Long, C. S.
author_facet Kowang, T. O.
Yew, L. K.
Hee, O. C.
Fei, G. C.
Long, C. S.
author_sort Kowang, T. O.
title A novel new product development hybrid framework
title_short A novel new product development hybrid framework
title_full A novel new product development hybrid framework
title_fullStr A novel new product development hybrid framework
title_full_unstemmed A novel new product development hybrid framework
title_sort novel new product development hybrid framework
publisher Primrose Hall Publishing Group
publishDate 2019
url http://eprints.utm.my/id/eprint/91763/
_version_ 1706956990733877248
score 13.211869

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