Staff View: Product-centric halal business: a critique from an Islamic perspective

Product-centric halal business: a critique from an Islamic perspective

Purpose: The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word halal is now conspicuous because of the penetration of halal product ideas not only into the food products but also into...

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Main Authors:	Md. Shahabuddin, Abu Saim, Abd. Sukor, Mohd. Edil, Hashim, Noor Hazarina
Format:	Article
Published:	Emerald Group Holdings Ltd. 2020
Subjects:	BP Islam. Bahaism. Theosophy, etc HD28 Management. Industrial Management HF Commerce
Online Access:	http://eprints.utm.my/id/eprint/91333/ http://dx.doi.org/10.1108/JIMA-06-2019-0129
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spelling	my.utm.913332021-06-30T12:07:56Z http://eprints.utm.my/id/eprint/91333/ Product-centric halal business: a critique from an Islamic perspective Md. Shahabuddin, Abu Saim Abd. Sukor, Mohd. Edil Hashim, Noor Hazarina BP Islam. Bahaism. Theosophy, etc HD28 Management. Industrial Management HF Commerce Purpose: The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word halal is now conspicuous because of the penetration of halal product ideas not only into the food products but also into the pharmaceutical, cosmetic, leisure and entertainment industries. Design/methodology/approach: This paper evaluates the Islamic authenticity of the prevailing halal business initiatives. Toward this evaluation, explains the frame of reference and shows the Islamic ethical excellence of business enterprises. This framework is based on the Quranic injunctions and instructions regarding usury (riba), intoxicants (khamr), trade with mutual consent (taradim minkum) and trading during Friday prayer (Jumuah), which have direct or indirect implications for the management of business enterprises. Then, it describes and evaluates two cases, namely, halal chicken and Sharīʿah-compliant hotel. Materials for these cases are obtained through an internet blog and literature review. Findings: The evaluation reveals that these halal business cases are overwhelmingly product-centric and they violate or neglect people’s rights. On the scale of ethics and social responsibility, while they largely maintain legal responsibility, moral and spiritual responsibilities hardly draw their attention. Hence, a need for a fundamental reorientation of halal business thought is suggested in the conclusion. Practical implications: The findings may serve as a useful input for halal business owners in improving their practices to confirm with all moral and spiritual standards of Islamic business conduct, and not the only product. These standards have significant implications for equitable growth in a society and a blissful eternal life. Originality/value: The topic of product-centric halal business has not been fully explored and understood by its stakeholders. This paper aims to give insights to an overwhelming trend toward equating halal products with the whole of the halal business. Emerald Group Holdings Ltd. 2020-10-24 Article PeerReviewed Md. Shahabuddin, Abu Saim and Abd. Sukor, Mohd. Edil and Hashim, Noor Hazarina (2020) Product-centric halal business: a critique from an Islamic perspective. Journal of Islamic Marketing, 11 (6). pp. 1707-1724. ISSN 1759-0833 http://dx.doi.org/10.1108/JIMA-06-2019-0129 DOI:10.1108/JIMA-06-2019-0129
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	BP Islam. Bahaism. Theosophy, etc HD28 Management. Industrial Management HF Commerce
spellingShingle	BP Islam. Bahaism. Theosophy, etc HD28 Management. Industrial Management HF Commerce Md. Shahabuddin, Abu Saim Abd. Sukor, Mohd. Edil Hashim, Noor Hazarina Product-centric halal business: a critique from an Islamic perspective
description	Purpose: The purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word halal is now conspicuous because of the penetration of halal product ideas not only into the food products but also into the pharmaceutical, cosmetic, leisure and entertainment industries. Design/methodology/approach: This paper evaluates the Islamic authenticity of the prevailing halal business initiatives. Toward this evaluation, explains the frame of reference and shows the Islamic ethical excellence of business enterprises. This framework is based on the Quranic injunctions and instructions regarding usury (riba), intoxicants (khamr), trade with mutual consent (taradim minkum) and trading during Friday prayer (Jumuah), which have direct or indirect implications for the management of business enterprises. Then, it describes and evaluates two cases, namely, halal chicken and Sharīʿah-compliant hotel. Materials for these cases are obtained through an internet blog and literature review. Findings: The evaluation reveals that these halal business cases are overwhelmingly product-centric and they violate or neglect people’s rights. On the scale of ethics and social responsibility, while they largely maintain legal responsibility, moral and spiritual responsibilities hardly draw their attention. Hence, a need for a fundamental reorientation of halal business thought is suggested in the conclusion. Practical implications: The findings may serve as a useful input for halal business owners in improving their practices to confirm with all moral and spiritual standards of Islamic business conduct, and not the only product. These standards have significant implications for equitable growth in a society and a blissful eternal life. Originality/value: The topic of product-centric halal business has not been fully explored and understood by its stakeholders. This paper aims to give insights to an overwhelming trend toward equating halal products with the whole of the halal business.
format	Article
author	Md. Shahabuddin, Abu Saim Abd. Sukor, Mohd. Edil Hashim, Noor Hazarina
author_facet	Md. Shahabuddin, Abu Saim Abd. Sukor, Mohd. Edil Hashim, Noor Hazarina
author_sort	Md. Shahabuddin, Abu Saim
title	Product-centric halal business: a critique from an Islamic perspective
title_short	Product-centric halal business: a critique from an Islamic perspective
title_full	Product-centric halal business: a critique from an Islamic perspective
title_fullStr	Product-centric halal business: a critique from an Islamic perspective
title_full_unstemmed	Product-centric halal business: a critique from an Islamic perspective
title_sort	product-centric halal business: a critique from an islamic perspective
publisher	Emerald Group Holdings Ltd.
publishDate	2020
url	http://eprints.utm.my/id/eprint/91333/ http://dx.doi.org/10.1108/JIMA-06-2019-0129
_version_	1705056698659504128
score	13.211869

Product-centric halal business: a critique from an Islamic perspective

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