Cover Image

Changes of city image in Kuala Lumpur

Previous studies on destination image have attempted to capture the differences in destination perceive image between the before and after trips. However, not much study has focused on the during-visit perceived image. This is crucial as to how the tourists actually experience the destination is whe...

Full description

Saved in:
Bibliographic Details
Main Authors: Syed Jaafar, Syed Muhammad Rafy, Ismail, Hairul Nizam, Md. Khairi, Nurul Diyana
Format: Conference or Workshop Item
Language:English
Published: 2020
Subjects:
TH434-437 Quantity surveying
Online Access:http://eprints.utm.my/id/eprint/91235/1/SyedMuhammadRafy2020_ChangesofCityImageinKualaLumpur.pdf
http://eprints.utm.my/id/eprint/91235/
http://dx.doi.org/10.1088/1755-1315/447/1/012001
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utm.91235
record_format eprints
spelling my.utm.912352021-06-30T11:59:22Z http://eprints.utm.my/id/eprint/91235/ Changes of city image in Kuala Lumpur Syed Jaafar, Syed Muhammad Rafy Ismail, Hairul Nizam Md. Khairi, Nurul Diyana TH434-437 Quantity surveying Previous studies on destination image have attempted to capture the differences in destination perceive image between the before and after trips. However, not much study has focused on the during-visit perceived image. This is crucial as to how the tourists actually experience the destination is when they actually visit the destination. The study aims to explore the actual image and image changes at each stage perceived by tourists. A total of 384 international tourists participated in the study involving two stages, using questionnaire and VEP techniques in Kuala Lumpur (KL). Volunteer Employed Photographer (VEP) techniques were used in capturing affective elements of the destination. Finding shows that international tourists perceived KL differently before and during visitation. Before visitation, cognitive and affective images of tourists differed according to their demography, information sources, and travel characteristic. Elements of expenditure and food were dominant in the cognitive images while culture, expenditure, and food were dominant in the affective images perceived by tourists before visiting city. Acknowledging the image changes helps in understanding the tourist preferences and loyalty towards the destination. 2020-03-03 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/91235/1/SyedMuhammadRafy2020_ChangesofCityImageinKualaLumpur.pdf Syed Jaafar, Syed Muhammad Rafy and Ismail, Hairul Nizam and Md. Khairi, Nurul Diyana (2020) Changes of city image in Kuala Lumpur. In: 1st International Conference on Planning towards Sustainability, ICoPS 2019, 6 November 2019 - 7 November 2019, Surakarta, Central Java Province, Indonesia. http://dx.doi.org/10.1088/1755-1315/447/1/012001
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic TH434-437 Quantity surveying
spellingShingle TH434-437 Quantity surveying
Syed Jaafar, Syed Muhammad Rafy
Ismail, Hairul Nizam
Md. Khairi, Nurul Diyana
Changes of city image in Kuala Lumpur
description Previous studies on destination image have attempted to capture the differences in destination perceive image between the before and after trips. However, not much study has focused on the during-visit perceived image. This is crucial as to how the tourists actually experience the destination is when they actually visit the destination. The study aims to explore the actual image and image changes at each stage perceived by tourists. A total of 384 international tourists participated in the study involving two stages, using questionnaire and VEP techniques in Kuala Lumpur (KL). Volunteer Employed Photographer (VEP) techniques were used in capturing affective elements of the destination. Finding shows that international tourists perceived KL differently before and during visitation. Before visitation, cognitive and affective images of tourists differed according to their demography, information sources, and travel characteristic. Elements of expenditure and food were dominant in the cognitive images while culture, expenditure, and food were dominant in the affective images perceived by tourists before visiting city. Acknowledging the image changes helps in understanding the tourist preferences and loyalty towards the destination.
format Conference or Workshop Item
author Syed Jaafar, Syed Muhammad Rafy
Ismail, Hairul Nizam
Md. Khairi, Nurul Diyana
author_facet Syed Jaafar, Syed Muhammad Rafy
Ismail, Hairul Nizam
Md. Khairi, Nurul Diyana
author_sort Syed Jaafar, Syed Muhammad Rafy
title Changes of city image in Kuala Lumpur
title_short Changes of city image in Kuala Lumpur
title_full Changes of city image in Kuala Lumpur
title_fullStr Changes of city image in Kuala Lumpur
title_full_unstemmed Changes of city image in Kuala Lumpur
title_sort changes of city image in kuala lumpur
publishDate 2020
url http://eprints.utm.my/id/eprint/91235/1/SyedMuhammadRafy2020_ChangesofCityImageinKualaLumpur.pdf
http://eprints.utm.my/id/eprint/91235/
http://dx.doi.org/10.1088/1755-1315/447/1/012001
_version_ 1705056684744900608
score 13.211869

Similar Items