Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research

The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every u...

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Bibliographic Details
Main Authors: Rehman, Zia Ur, Baharun, Rohaizat, Md. Salleh, Nor Zafir
Format: Article
Published: Wiley-Liss Inc. 2020
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Online Access:http://eprints.utm.my/id/eprint/91199/
http://dx.doi.org/10.1002/mar.21281
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