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Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective

This study adopted the Cognitive Dissonance Theory (CDT) to investigate the effects of internal and external factors on consumers' shopping behaviour, as well as to explore how consumers overcome post-purchase regret of online impulse buying. Data were gathered from 422 respondents via online q...

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Main Authors: Md. Lazim, Nur Adibah, Sulaiman, Zuraidah, Zakuan, Norhayati, Mas’od, Adaviah, Thoo, Ai Chin, Awang, Siti Rahmah
Format: Conference or Workshop Item
Published: 2020
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/91094/
http://dx.doi.org/10.1109/ICIM49319.2020.244662
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spelling my.utm.910942021-05-31T13:45:11Z http://eprints.utm.my/id/eprint/91094/ Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective Md. Lazim, Nur Adibah Sulaiman, Zuraidah Zakuan, Norhayati Mas’od, Adaviah Thoo, Ai Chin Awang, Siti Rahmah HF Commerce This study adopted the Cognitive Dissonance Theory (CDT) to investigate the effects of internal and external factors on consumers' shopping behaviour, as well as to explore how consumers overcome post-purchase regret of online impulse buying. Data were gathered from 422 respondents via online questionnaire. The statistical model was tested by using the Structural Equation Modelling (SEM) technique in Partial Least Square (SmartPLS) version 3.2.7 and Statistical Package for Social Science (SPSS) version 20.0. The findings indicate that sales promotion, bank card payment, visual merchandising, pricing, and online review significantly influenced impulse buying, while hedonic shopping motivation did not display any moderating function. Impulse buying positively influenced post-purchase regret and was moderated by materialism. Recommendations to marketers and limitation of this study are provided. 2020-03 Conference or Workshop Item PeerReviewed Md. Lazim, Nur Adibah and Sulaiman, Zuraidah and Zakuan, Norhayati and Mas’od, Adaviah and Thoo, Ai Chin and Awang, Siti Rahmah (2020) Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective. In: 6th IEEE International Conference on Information Management, ICIM 2020, 27 March 2020 - 29 March 2020, London, United Kingdom. http://dx.doi.org/10.1109/ICIM49319.2020.244662
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Md. Lazim, Nur Adibah
Sulaiman, Zuraidah
Zakuan, Norhayati
Mas’od, Adaviah
Thoo, Ai Chin
Awang, Siti Rahmah
Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
description This study adopted the Cognitive Dissonance Theory (CDT) to investigate the effects of internal and external factors on consumers' shopping behaviour, as well as to explore how consumers overcome post-purchase regret of online impulse buying. Data were gathered from 422 respondents via online questionnaire. The statistical model was tested by using the Structural Equation Modelling (SEM) technique in Partial Least Square (SmartPLS) version 3.2.7 and Statistical Package for Social Science (SPSS) version 20.0. The findings indicate that sales promotion, bank card payment, visual merchandising, pricing, and online review significantly influenced impulse buying, while hedonic shopping motivation did not display any moderating function. Impulse buying positively influenced post-purchase regret and was moderated by materialism. Recommendations to marketers and limitation of this study are provided.
format Conference or Workshop Item
author Md. Lazim, Nur Adibah
Sulaiman, Zuraidah
Zakuan, Norhayati
Mas’od, Adaviah
Thoo, Ai Chin
Awang, Siti Rahmah
author_facet Md. Lazim, Nur Adibah
Sulaiman, Zuraidah
Zakuan, Norhayati
Mas’od, Adaviah
Thoo, Ai Chin
Awang, Siti Rahmah
author_sort Md. Lazim, Nur Adibah
title Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
title_short Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
title_full Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
title_fullStr Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
title_full_unstemmed Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
title_sort measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective
publishDate 2020
url http://eprints.utm.my/id/eprint/91094/
http://dx.doi.org/10.1109/ICIM49319.2020.244662
_version_ 1702169644455952384
score 13.211869

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