Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Purpose: The purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim consumers’ decision-making process in purchasing halal food. Design/methodology/approach: Data were collected through 350 di...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90722/ http://dx.doi.org/10.1108/JIMA-01-2020-0013 |
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