Factors influencing the adoption of social media in service sector small and medium enterprises (SMEs)
Social media has turned into an internet marvel in recent years. This fast technological evolution and intensity of competition oblige companies to constantly looking for different ways to set apart themselves and offer added values to their customers especially in small and medium sized enterprises...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89843/ http://dx.doi.org/10.1007/978-3-030-33582-3_86 |
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