Big data analytics adoption model for Malaysian SMEs
Big Data Analytics (BDA) was utilized to analyze and examine big data sets. This system is able to analyze enormous data sets which exist in different formats and to extract useful information within the data which may be used to improve business decision-making, predict sales, enhance customer rela...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89836/ http://dx.doi.org/10.1007/978-3-030-33582-3_5 |
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