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When in Rome, do as the Romans do: factors influencing international students' intention to consume local food in Malaysia

Purpose: International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international st...

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书目详细资料
Main Authors:	Memon, Mumtaz Ali, Mirza, Muhammad Zeeshan, Lim, Bibiana, Umrani, Waheed Ali, Hassan, Mohamed Ayyub, Cham, Tat Huei, Shahzad, Khurram
格式:	Article
出版:	Emerald Group Publishing Ltd. 2019
主题:	H Social Sciences (General) L Education (General)
在线阅读:	http://eprints.utm.my/id/eprint/89823/ http://dx.doi.org/10.1108/BFJ-09-2018-0636
标签:	添加标签没有标签, 成为第一个标记此记录!

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