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When in Rome, do as the Romans do: factors influencing international students' intention to consume local food in Malaysia

Purpose: International students are considered as a huge and potentially lucrative segment for various products of the tourism industry in Malaysia. One of the tourism products is the local food they consume. The purpose of this paper is to investigate key factors that contribute to international st...

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書目詳細資料
Main Authors:	Memon, Mumtaz Ali, Mirza, Muhammad Zeeshan, Lim, Bibiana, Umrani, Waheed Ali, Hassan, Mohamed Ayyub, Cham, Tat Huei, Shahzad, Khurram
格式:	Article
出版:	Emerald Group Publishing Ltd. 2019
主題:	H Social Sciences (General) L Education (General)
在線閱讀:	http://eprints.utm.my/id/eprint/89823/ http://dx.doi.org/10.1108/BFJ-09-2018-0636
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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