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Influencing variables towards the intention to purchase (ITP) and their research gaps

Purchase intention is important to study because research results are frequently used for making decision about product and services and, the research result could predict future sales for organisation. The objective of the research is to define the independent variables which influence the intentio...

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Main Authors: Yaacob, Rohana, Baroto, Mas Bambang
Format: Article
Language:English
Published: Unit Research and Knowledge School of Business and Management-Institut Teknologi Bandung 2019
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/id/eprint/88529/1/MasBambangBaroto2019_InfluencingVariablesTowardstheIntentiontoPurchase.pdf
http://eprints.utm.my/id/eprint/88529/
http://dx.doi.org/10.12695/ajtm.2019.12.1.1
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spelling my.utm.885292020-12-15T10:53:24Z http://eprints.utm.my/id/eprint/88529/ Influencing variables towards the intention to purchase (ITP) and their research gaps Yaacob, Rohana Baroto, Mas Bambang T Technology (General) Purchase intention is important to study because research results are frequently used for making decision about product and services and, the research result could predict future sales for organisation. The objective of the research is to define the independent variables which influence the intention to purchase as the dependent variable. The method used in this study was systematic literature review that was supported by articles from prominent journals. The literature review found that there were contradictions in the relationship between variables, such as variables for intention to purchase (trust, price, perceived value and attitude) and technology management to trust, were contradicting on their hypotheses. The study result provided a significant contribution to the academic field like building a conceptual framework for further study in Asian countries context because there are lack research on Asian contexts about all variables in this research. Besides, the contradiction of all linkages between variables will contribute to the body of knowledge. Unit Research and Knowledge School of Business and Management-Institut Teknologi Bandung 2019 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/88529/1/MasBambangBaroto2019_InfluencingVariablesTowardstheIntentiontoPurchase.pdf Yaacob, Rohana and Baroto, Mas Bambang (2019) Influencing variables towards the intention to purchase (ITP) and their research gaps. The Asian Journal of Technology Management, 12 (1). pp. 1-14. ISSN 2089-791X http://dx.doi.org/10.12695/ajtm.2019.12.1.1
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Yaacob, Rohana
Baroto, Mas Bambang
Influencing variables towards the intention to purchase (ITP) and their research gaps
description Purchase intention is important to study because research results are frequently used for making decision about product and services and, the research result could predict future sales for organisation. The objective of the research is to define the independent variables which influence the intention to purchase as the dependent variable. The method used in this study was systematic literature review that was supported by articles from prominent journals. The literature review found that there were contradictions in the relationship between variables, such as variables for intention to purchase (trust, price, perceived value and attitude) and technology management to trust, were contradicting on their hypotheses. The study result provided a significant contribution to the academic field like building a conceptual framework for further study in Asian countries context because there are lack research on Asian contexts about all variables in this research. Besides, the contradiction of all linkages between variables will contribute to the body of knowledge.
format Article
author Yaacob, Rohana
Baroto, Mas Bambang
author_facet Yaacob, Rohana
Baroto, Mas Bambang
author_sort Yaacob, Rohana
title Influencing variables towards the intention to purchase (ITP) and their research gaps
title_short Influencing variables towards the intention to purchase (ITP) and their research gaps
title_full Influencing variables towards the intention to purchase (ITP) and their research gaps
title_fullStr Influencing variables towards the intention to purchase (ITP) and their research gaps
title_full_unstemmed Influencing variables towards the intention to purchase (ITP) and their research gaps
title_sort influencing variables towards the intention to purchase (itp) and their research gaps
publisher Unit Research and Knowledge School of Business and Management-Institut Teknologi Bandung
publishDate 2019
url http://eprints.utm.my/id/eprint/88529/1/MasBambangBaroto2019_InfluencingVariablesTowardstheIntentiontoPurchase.pdf
http://eprints.utm.my/id/eprint/88529/
http://dx.doi.org/10.12695/ajtm.2019.12.1.1
_version_ 1687393584278405120
score 13.211869

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