Intellectual capital as key asset in iranian automotive industry

The importance of organisational innovation has received much attention in academic and industrial literature over the years. The ability to innovate in products, services and process is a vital key in generating and sustaining competitive advantage in an increasingly crowded and complex marketplace...

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Bibliographic Details
Main Authors: Masoomzadeh, A., Zakaria, W. N. W., Masrom, M., Khademi, T
Format: Article
Published: Dorma Journals 2020
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Online Access:http://eprints.utm.my/id/eprint/86924/
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