Inward export performance and export marketing strategy in service industry: review and a conceptual framework
The globalization of the marketplace in recent years has made it vital for firms to look for opportunities beyond domestic markets, not only for growth but also to survive. Despite the remarkable growth of service exports and the contributions of the service sector to the global economy, there is sc...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
IDOSI Publications
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/86769/ |
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