Provide good service quality to satisfy students' needs and make them become loyal students

This research studies the relationship between student satisfaction and student loyalty within the higher education service. Knowing student expectation is insufficient, it is important to reduce the gap between expectation and the service actually rendered by higher education institutions. Identify...

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Bibliographic Details
Main Authors: Liew, Kok Keong, Baharun, Rohaizat, Abdul Wahid, Nabsiah
Format: Article
Published: ExcelingTech 2018
Subjects:
Online Access:http://eprints.utm.my/id/eprint/86135/
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