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Use of social media sites by Malaysian universities and its impact on university ranking

Social Media is not just for photo sharing and status update, it can also be used by students for university selection. In the current era of high competition among higher educational institutes, many universities are focusing on online marketing. Most of the students are using social media sites to...

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Main Authors: Irfan, Asmara, Rasli, Amran, Sulaiman, Zuraidah, Abdul Sami, Abdul Sami, Qureshi, Muhammad Imran
Format: Article
Language:English
Published: Science Publishing Corporation Inc. 2018
Subjects:
L Education (General)
Online Access:http://eprints.utm.my/id/eprint/85248/1/AsmaraIrfan2018_UseofSocialMediaSitesbyMalaysianUniversities.pdf
http://eprints.utm.my/id/eprint/85248/
https://www.sciencepubco.com/index.php/ijet/article/view/22393/0
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spelling my.utm.852482020-03-17T08:01:45Z http://eprints.utm.my/id/eprint/85248/ Use of social media sites by Malaysian universities and its impact on university ranking Irfan, Asmara Rasli, Amran Sulaiman, Zuraidah Abdul Sami, Abdul Sami Qureshi, Muhammad Imran L Education (General) Social Media is not just for photo sharing and status update, it can also be used by students for university selection. In the current era of high competition among higher educational institutes, many universities are focusing on online marketing. Most of the students are using social media sites to select their university which shows the importance of online presence for the universities. It is very much important for the universities to decide their marketing strategy to attract more and more international students. Good promotional marketing activities through social media, social networking sites by universities is associated with the ranking of the university. In this article we review the importance of social media marketing through social networking sites like Facebook and the capability of Malaysian universities to use social networking sites and its impact on university ranking and its Facebook engagement rank. Science Publishing Corporation Inc. 2018 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/85248/1/AsmaraIrfan2018_UseofSocialMediaSitesbyMalaysianUniversities.pdf Irfan, Asmara and Rasli, Amran and Sulaiman, Zuraidah and Abdul Sami, Abdul Sami and Qureshi, Muhammad Imran (2018) Use of social media sites by Malaysian universities and its impact on university ranking. International Journal of Engineering & Technology, 7 (4.28). pp. 67-71. ISSN 2227-524X https://www.sciencepubco.com/index.php/ijet/article/view/22393/0
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic L Education (General)
spellingShingle L Education (General)
Irfan, Asmara
Rasli, Amran
Sulaiman, Zuraidah
Abdul Sami, Abdul Sami
Qureshi, Muhammad Imran
Use of social media sites by Malaysian universities and its impact on university ranking
description Social Media is not just for photo sharing and status update, it can also be used by students for university selection. In the current era of high competition among higher educational institutes, many universities are focusing on online marketing. Most of the students are using social media sites to select their university which shows the importance of online presence for the universities. It is very much important for the universities to decide their marketing strategy to attract more and more international students. Good promotional marketing activities through social media, social networking sites by universities is associated with the ranking of the university. In this article we review the importance of social media marketing through social networking sites like Facebook and the capability of Malaysian universities to use social networking sites and its impact on university ranking and its Facebook engagement rank.
format Article
author Irfan, Asmara
Rasli, Amran
Sulaiman, Zuraidah
Abdul Sami, Abdul Sami
Qureshi, Muhammad Imran
author_facet Irfan, Asmara
Rasli, Amran
Sulaiman, Zuraidah
Abdul Sami, Abdul Sami
Qureshi, Muhammad Imran
author_sort Irfan, Asmara
title Use of social media sites by Malaysian universities and its impact on university ranking
title_short Use of social media sites by Malaysian universities and its impact on university ranking
title_full Use of social media sites by Malaysian universities and its impact on university ranking
title_fullStr Use of social media sites by Malaysian universities and its impact on university ranking
title_full_unstemmed Use of social media sites by Malaysian universities and its impact on university ranking
title_sort use of social media sites by malaysian universities and its impact on university ranking
publisher Science Publishing Corporation Inc.
publishDate 2018
url http://eprints.utm.my/id/eprint/85248/1/AsmaraIrfan2018_UseofSocialMediaSitesbyMalaysianUniversities.pdf
http://eprints.utm.my/id/eprint/85248/
https://www.sciencepubco.com/index.php/ijet/article/view/22393/0
_version_ 1662754372570841088
score 13.211869

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