The influence of dispositional resistance to change on seniors' mobile banking adoption in Malaysia
Mobile banking has become an important mean for banking activities but its adoption is sluggish among some market segments such as senior market. However senior market is gaining importance in online marketing field but studies on seniors‟ adoption of mobile banking is rare. This study aims to inves...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Penerbit UTM Press
2018
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/82035/ http://www.jscdss.com/index.php/files/article/view/184 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Mobile banking has become an important mean for banking activities but its adoption is sluggish among some market segments such as senior market. However senior market is gaining importance in online marketing field but studies on seniors‟ adoption of mobile banking is rare. This study aims to investigate the effect of personality trait “dispositional resistance to change” on mobile banking adoption among individuals above 50 years old. The data was collected using survey method in Kuala Lumpur from seniors who were non-users of m-banking. 384 usable responses were obtained. PLE-SEM was applied to analyze the data. The result revealed dispositional resistance to change has significant negative effect on seniors‟ intention to adopt m-banking. The study also provides the implications for research and practice and limitations and recommendations for future research are discussed. |
|---|