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Information communication technology adoption and business performance of tour operators in malaysia

The survival of tour operators depends very much on their adaptation to changes in tourists’ preferences and demands. Previous studies have shown mixed findings on the adoption ability of tour operators of different adopter categories namely innovator, early adopter, early or late majority, and lagg...

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Main Author: Mohd. Fuza, Zatul Iffah
Format: Thesis
Language:English
Published: 2019
Subjects:
NA Architecture
Online Access:http://eprints.utm.my/id/eprint/81622/1/ZatulIffahMohdFuzaP2019.pdf
http://eprints.utm.my/id/eprint/81622/
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spelling my.utm.816222019-09-10T01:50:07Z http://eprints.utm.my/id/eprint/81622/ Information communication technology adoption and business performance of tour operators in malaysia Mohd. Fuza, Zatul Iffah NA Architecture The survival of tour operators depends very much on their adaptation to changes in tourists’ preferences and demands. Previous studies have shown mixed findings on the adoption ability of tour operators of different adopter categories namely innovator, early adopter, early or late majority, and laggards, to sustain their business performance with changes in information communication technology (ICT). A review of the literature has also indicated a lack of ICT adoption studies that measure adoption ability of tour operators in identifying their varying characteristics that relate to their business performance. Therefore, this research aims to explore the relationships between ICT adoption, company profiles and adoption characteristics of Malaysian tour operators, and their business performance. A quantitative technique of a structured questionnaire was used to elicit five variable parameters namely company profiles, ICT adoption, the contributing factors, adoption characteristics and business performance. A pilot test was conducted to validate the variables that were adapted into a structural scale to assist in data collection. A total of 285 tour operator companies that were identified from the registered members of the Malaysian Association of Tour and Travel Agents (MATTA) and from the Ministry of Culture and Tourism Malaysia answered the questionnaire. Findings showed little difference between new and older tour operators in terms of ICT adoption. However, in the context of ICT adoption and business performance, there were specific divergences between the two, particularly when focusing on company age and adoption characteristics. Findings also suggest that company profiles, particularly age element and adoption characteristics have a large influence on Malaysian tour operators’ ICT adoption towards business performance. Findings also found that there were hidden elements that were not covered in the existing elements of adoption characteristics, namely smartness and the generation gap. This study contributes to the enhancement of the understanding of factors contributing to ICT adoption and business performance among Malaysian tour operators. 2019 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/81622/1/ZatulIffahMohdFuzaP2019.pdf Mohd. Fuza, Zatul Iffah (2019) Information communication technology adoption and business performance of tour operators in malaysia. PhD thesis, Universiti Teknologi Malaysia. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:126585
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic NA Architecture
spellingShingle NA Architecture
Mohd. Fuza, Zatul Iffah
Information communication technology adoption and business performance of tour operators in malaysia
description The survival of tour operators depends very much on their adaptation to changes in tourists’ preferences and demands. Previous studies have shown mixed findings on the adoption ability of tour operators of different adopter categories namely innovator, early adopter, early or late majority, and laggards, to sustain their business performance with changes in information communication technology (ICT). A review of the literature has also indicated a lack of ICT adoption studies that measure adoption ability of tour operators in identifying their varying characteristics that relate to their business performance. Therefore, this research aims to explore the relationships between ICT adoption, company profiles and adoption characteristics of Malaysian tour operators, and their business performance. A quantitative technique of a structured questionnaire was used to elicit five variable parameters namely company profiles, ICT adoption, the contributing factors, adoption characteristics and business performance. A pilot test was conducted to validate the variables that were adapted into a structural scale to assist in data collection. A total of 285 tour operator companies that were identified from the registered members of the Malaysian Association of Tour and Travel Agents (MATTA) and from the Ministry of Culture and Tourism Malaysia answered the questionnaire. Findings showed little difference between new and older tour operators in terms of ICT adoption. However, in the context of ICT adoption and business performance, there were specific divergences between the two, particularly when focusing on company age and adoption characteristics. Findings also suggest that company profiles, particularly age element and adoption characteristics have a large influence on Malaysian tour operators’ ICT adoption towards business performance. Findings also found that there were hidden elements that were not covered in the existing elements of adoption characteristics, namely smartness and the generation gap. This study contributes to the enhancement of the understanding of factors contributing to ICT adoption and business performance among Malaysian tour operators.
format Thesis
author Mohd. Fuza, Zatul Iffah
author_facet Mohd. Fuza, Zatul Iffah
author_sort Mohd. Fuza, Zatul Iffah
title Information communication technology adoption and business performance of tour operators in malaysia
title_short Information communication technology adoption and business performance of tour operators in malaysia
title_full Information communication technology adoption and business performance of tour operators in malaysia
title_fullStr Information communication technology adoption and business performance of tour operators in malaysia
title_full_unstemmed Information communication technology adoption and business performance of tour operators in malaysia
title_sort information communication technology adoption and business performance of tour operators in malaysia
publishDate 2019
url http://eprints.utm.my/id/eprint/81622/1/ZatulIffahMohdFuzaP2019.pdf
http://eprints.utm.my/id/eprint/81622/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:126585
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score 13.211869

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