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Intention to family Takaful adoption: A review theory and empirical work

The aim of this paper is to review intention behaviour theories to identify relevant theoretical model for the intentions of adoption of family Takaful. In this paper different intention behaviour theories including Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Attitude-Social...

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Main Authors:	Aziz, Shahab, Md. Husin, Maizaitulaidawati, Hussin, Nazimah
Format:	Article
Published:	AIMI Journals 2017
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/81361/ https://pdfs.semanticscholar.org/7548/4ddbab3b7e14dbede28294341015370885c8.pdf.
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id	my.utm.81361
record_format	eprints
spelling	my.utm.813612019-08-04T03:34:52Z http://eprints.utm.my/id/eprint/81361/ Intention to family Takaful adoption: A review theory and empirical work Aziz, Shahab Md. Husin, Maizaitulaidawati Hussin, Nazimah HD28 Management. Industrial Management The aim of this paper is to review intention behaviour theories to identify relevant theoretical model for the intentions of adoption of family Takaful. In this paper different intention behaviour theories including Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Attitude-Social Influence-Efficacy Model (ASE), Innovation Diffusion Theory (IDT), and Decomposed Theory of Planned Behaviour (DTPB) have been discussed. Family Takaful companies face stiff competition from conventional life insurance companies and family Takaful companies have low market share around the globe as compared to conventional life insurance. This problem needs to be addressed and researched on and the question of what may drive individuals to adopt family Takaful needs to be addressed and explored. The significance of this paper stems from the fact that marketing strategy of any organization has a pivotal role in success of any brand. Family Takaful companies need to know and understand the factors which influence individual’s intention to purchase family Takaful. In this paper most appropriate theoretical model is proposed after discussing the relevant intention behaviour theories in order to develop understanding of factors relevant to adoption of family Takaful. This understanding will lead to devise effective marketing strategies, competitive advantage, and greater market share for family Takaful companies. AIMI Journals 2017 Article PeerReviewed Aziz, Shahab and Md. Husin, Maizaitulaidawati and Hussin, Nazimah (2017) Intention to family Takaful adoption: A review theory and empirical work. International Journal of Organizational Leadership, 6 (3). pp. 373-384. ISSN 2383-1103 https://pdfs.semanticscholar.org/7548/4ddbab3b7e14dbede28294341015370885c8.pdf.
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Aziz, Shahab Md. Husin, Maizaitulaidawati Hussin, Nazimah Intention to family Takaful adoption: A review theory and empirical work
description	The aim of this paper is to review intention behaviour theories to identify relevant theoretical model for the intentions of adoption of family Takaful. In this paper different intention behaviour theories including Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Attitude-Social Influence-Efficacy Model (ASE), Innovation Diffusion Theory (IDT), and Decomposed Theory of Planned Behaviour (DTPB) have been discussed. Family Takaful companies face stiff competition from conventional life insurance companies and family Takaful companies have low market share around the globe as compared to conventional life insurance. This problem needs to be addressed and researched on and the question of what may drive individuals to adopt family Takaful needs to be addressed and explored. The significance of this paper stems from the fact that marketing strategy of any organization has a pivotal role in success of any brand. Family Takaful companies need to know and understand the factors which influence individual’s intention to purchase family Takaful. In this paper most appropriate theoretical model is proposed after discussing the relevant intention behaviour theories in order to develop understanding of factors relevant to adoption of family Takaful. This understanding will lead to devise effective marketing strategies, competitive advantage, and greater market share for family Takaful companies.
format	Article
author	Aziz, Shahab Md. Husin, Maizaitulaidawati Hussin, Nazimah
author_facet	Aziz, Shahab Md. Husin, Maizaitulaidawati Hussin, Nazimah
author_sort	Aziz, Shahab
title	Intention to family Takaful adoption: A review theory and empirical work
title_short	Intention to family Takaful adoption: A review theory and empirical work
title_full	Intention to family Takaful adoption: A review theory and empirical work
title_fullStr	Intention to family Takaful adoption: A review theory and empirical work
title_full_unstemmed	Intention to family Takaful adoption: A review theory and empirical work
title_sort	intention to family takaful adoption: a review theory and empirical work
publisher	AIMI Journals
publishDate	2017
url	http://eprints.utm.my/id/eprint/81361/ https://pdfs.semanticscholar.org/7548/4ddbab3b7e14dbede28294341015370885c8.pdf.
_version_	1643658687719407616
score	13.211869

Intention to family Takaful adoption: A review theory and empirical work

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