A review of the relationship between internal marketing and customer orientation
The role of internal marketing on customer orientation especially in service industry such as banking cannot be over emphasized. It goes further to substantiate the fact that self-sufficient employees would go extra mile in taking active and pragmatic approach towards contributing to the success and...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/81248/ http://dx.doi.org/10.1166/asl.2017.10026 |
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