Descriptive findings regarding factors influencing mobile application acceptance among millennial in Malaysia
Although mobile phones have been used widely by millennial generation within the age group of 20-34 there is very limited knowledge about their intention to use mobile application. This paper presents descriptive results regarding factors influencing mobile application intention behavior among mille...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Advanced Informatics School, Universiti Teknologi Malaysia
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/80682/1/NurazeanMaarop2017_DescriptiveFindingsRegardingFactorsInfluencingMobile.pdf http://eprints.utm.my/id/eprint/80682/ http://publication.ais.utm.my/ojs/index.php/oiji/article/view/31/14 |
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