The mediating effect of strategic decision making quality on the relationship between internal and external perspectives and performance of traditional coffee shops
Traditional coffee shops (TCS) represent a significant sector of the small and medium enterprise (SMEs) food services economy in Southeast Asia. Most of the Malaysian TCS are micro enterprises and therefore have low business sustainability due to low profitability and fierce competition in food serv...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://eprints.utm.my/id/eprint/79572/1/FooWaiChongPFM2017.pdf http://eprints.utm.my/id/eprint/79572/ |
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