Business performance evaluation through integration of business model canvas (BMC) with analytic hierarchy process (AHP)
In Malaysia, printing service industries are commonly operated by Small and Medium Enterprises (SMEs) either in-house or outsourcing. This study integrates the concepts of Business Model Canvas (BMC) and Empathy Map with Analytic Hierarchy Process (AHP) approach. The purpose of this study is to inve...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://eprints.utm.my/id/eprint/78849/1/MuhamadAminuddinAssalahMFKM2017.pdf http://eprints.utm.my/id/eprint/78849/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:109827 |
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